Wednesday, October 12, 2005

Directnic still going strong

Sig Solares the CEO of DirectNic our main domain registration and DNS hosting company has been even ore forthright and open then in the past on his blog. He has now requested help from the readers in writing a letter to his customers.

Here is the introduction to his letter:

The following is a draft email that I am thinking of sending to our customers to re-assure them that our company is well positioned and their domain names are safe with us in a post-Katrina world. Some questions that I have for you:

1. If you were or are a customer of directNIC / Intercosmos Media Group, Inc. / Zipa, L.L.C. what additional questions, comments, or criticisms would you have, after reading the following email?
2. If you are a business owner, do you think you are prepared to handle a disaster such as Katrina hitting your area? What additional preparations do you plan to make?

Here is my comment:

Hi Sig
I am a customer from Australia , have been for quite some time, around 4 or 5 years or so(and my techie and I have somewhere around 20-30 domains between us) I was surprised to find out that your company was in New Orleans. I did not know this until I noticed that some of my URL's were not working shortly after Katrina due to links down between where I was at the time and you. I went to the website and saw the blog.

I was a happy customer before Katrina and I am a happy customer now. More importantly you have now done something the other places I have domains registered have not done, and something I pride myself on in my business, and that is you have created relationships with your customers through the blog. Michael started it and you have done an excellent job continuing it.
You have now created an edge for yourself over the "faceless corporation" and that is you have a human face, you have created something.

So in relation to your letter, the fact that you even consider asking for opinions before sending it, has continued to keep you human.

My only critical comment would be to avoid identifying amounts - eg the $3M. However I would suggest that your writing style is what is needed, not some spin doctor, legal eagle or business coach. Sure take it to them for checking, but when you write it its real and when an advertising copywriter writes it we can all smell it a mile away.
That is the reason CEO's are blogging.


Posted by: Jethro | 3:42 AM |