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Ok this post might bring out the fanbois but that isn't the purpose of the article.

What I want to demonstrate is the business reasons and to some extent personal reasons why I believe the Microsoft Ecosystem is the best.

This isn't to say that the others don't have their place, and I’ll explain what that place is. I'll also hopefully demonstrate the overlaps as well.

Let start of why the basic understanding of what each of these three eco systems are and what they do.

Apple. The iWorld revolves around two basic things, hardware and authentication. Apple has been around for a long time and at various stages in my career has been my primary system (shock horror for some of my friends right there). However all that changed with the iPod and iTunes.

Apple dramatically changed their ethos of being a purely devices company until that point to force an authentication process (needed to access the iTunes store). With various incarnations since then they have until recently made this very difficult for people. There have been numerous cases of issues with devices locked to single users who had lost their authentication details unable to access their purchased music, many manufacturing faults with original iPod, and then the whole iCloud issue with families using a single account being forced to effectively change to individual accounts. Additionally most non tech users didn't know the right way to set this up and continually lose their iPhone contacts with their phones, lose their music and don't use even half of the power of this actually pretty good system. (Note Apple users are not alone in that problem)

All the way through the evolution of their devices since the iPod, iPhone, iMac etc., Apple have continually evolved their authentication process. It is now pretty good for a standalone user to have all their iDevices connected, syncing and backed up, able to be replaced simply and easily.

One other comment, the Apple store is based on the iOS development platform and although there is a pretty low bar for developers any app released for this platform works across all devices.

Google. Google don't own Android. A lot of people don't realise that. Android is an open source OS developed by Google and based on the Linux kernel. It is primarily a mobile OS. Interestingly there are more mobile devices using android than any other OS combined, iOS, windows etc. The primary difficulty with Android is the code development process that has seen massive code splits and forks based on hardware. In fact there are so many sub branches of the code that it is almost impossible for application developers (and there are over 1 million apps in the Google Play Store) to build apps that are compatible with every device. I own several android devices and some of them can have the same app installed on them but many of the apps I own will only work on one device and not others.

The android world also revolves around hardware. That is the actual software is specific to each device, and iterations of the core OS are not always or generally backward or forward compatible. In addition because the devices are mobile devices the phone providers generally control the update release path. Jail breaking mobile devices is often the only way for many users to gain access to new OS upgrades.

Google is also an authentication platform just like Apple. However their spread and control is much wider. Google is primarily a software company, not a device company. They don't (with the exception of the Chromebook) build any of the billions of android devices out there. The build software, and a very impressive list they hold. The key to the entire Google world is your Google account - often known just as the Gmail account.

Microsoft. Windows is what most people think of when you mention Microsoft. And for good reason. Windows OS in one way or another is the operating system used by over 80% of all users. This hasn't changed markedly in the 10 years, although mac has doubled from 4.5% to 9% and mobile use has gone from 1% to 5% approximately. Source http://www.w3schools.com/browsers/browsers_os.asp

Microsoft have almost never been a device company, and largely their device attempts have been marked disasters financially. (Zune, Xbox, Surface). All great devices, but poor marketing and cumulative bad decisions (e.g. the Blu-ray v HD DVD war).

Microsoft Windows OS however has only been one strength. The other core foundational strength of authentication like the others is equally important. And all the apps in their store (over half a million) work across all devices.

But Microsoft Office is the primary reason why Microsoft is different from Apple and Google.

The world’s premier productivity application has gone from strength to strength ever since Windows 95 and Office 95. Prior to that there were alternative competitors but they rapidly dropped off the scene and by 2000 were all but non-existent. There are still small alternative open source alternatives like Open Office. And although Google Apps is seen as an alternative, it’s not actually for one important reason - there is no desktop install for Google Apps - you must be online to use their browser apps. Microsoft office has browser apps that deeply and richly integrate with a full installable desktop application and that is why they are not comparable.

So that's the background out of the way.

Now for the primary reason that I prefer Microsoft over Google and Apple. And note - this is not to denigrate the others, they just can't do what Microsoft can do. Also please note I am dumbing down here to a lowest common denominator. Yes there are technically savvy people (and the fact you are reading this blog probably indicates you are one of those) to whom this lowest level doesn't apply. But the general run of the mill average computer user doesn't even understand all these points of difference. Their password is the name of their dog with their year of birth backwards or it’s written on a yellow sticky note under their keyboard because their company makes them change it every 60 days (how inconvenient). They don't use keyboard shortcuts and use their mouse as their primary input tool, they still use desktop icons because most of their important documents are saved onto their desktop in a forest of icons. They don't know how to use the start key (what is the start key?). In a Microsoft world this user needs at least one password, maybe two. They have their password to access their computer - (which on a Windows 8 pc is either their Microsoft ID or their company domain authentication). They may have both a Microsoft ID and a company AD authentication - especially if they have office 365.

Everything they need to do is controlled and accessed with this authentication.

Now if you add a windows phone or table there is no change. Everything is seamlessly synced between a Windows 8 pc, phone or tablet device and there is no need for any further authentication.

And here is where it gets tricky.

If you want to use an iPhone or Android mobile device, you suddenly enter their worlds for authentication. And now nothing syncs. And you suddenly have two sets of passwords and two sets of apps that don't necessarily crossover.

And then there are the browser wars (currently being won by chrome and Google). Sure you can use Chrome without signing in and many people do. But as soon as you want to sync your browsing history and preferences between your mobile device (android anyway) and your pc you need a Google account. And don't try and have a pc with chrome as your browser of choice and an iPhone. Never the three shall meet!

And so it should have become abundantly clear right there why I favour the Microsoft world. For most (over 80%) users they’re using it for work or personal computer. Office is really the only product tool there is. And authentication is critical so having multiple authentications and knowing when to use them is just painful.

As an IT professional who spends most of my time assisting these users who are not tech savvy, who are 30 plus years old generally (not digital natives) who can't remember complex passwords or use apps or tools to do it for them, every additional level of complexity is just too much. They don't spend their waking moments figuring out how they can mash non compatible systems together. They use their computing devices as necessary evils for accomplishing their daily tasks.

Microsoft makes that easy. Google and Apple just complicate it.

Quite regularly I come across people who are just starting out in business. Often this is due to dissatisfaction with a corporate career, change in circumstances or location. Many older people who are made redundant or leave their jobs feel they have little job prospects and decide to start a new business. Many are just starting something alongside their existing work hoping it will be enough to let them quit at some point in the future.

Some (not all) talk to an accountant or lawyer and set up the right business structure for their new enterprise. Unfortunately a common mistake many make is to not talk to a trusted advisor about their technology requirements. Too often I am called into help after the investment in retail consumer technology has been made already. Often it is too late to change things, funds have been spent and computers, tablets, printers and phones have been acquired.

The mistakes I have had to fix include:

• Retail consumer level routers that are not able to handle the demands of a small business
• PCs that were purchased with retail licences of the operating system, office productivity software etc.
• Tablets and phones on retail or prepaid phone plans and accounts
• Cheap PCs that were physically not capable of meeting the demands of the office software installed on them
• Hodge podge of retail cloud services, email accounts and domain names (usually no domain name) and no professionally integrated solutions
• Cheap printers that have high consumable costs and cannot handle the demands of a small office
• No understanding of customer data management
• No backup solution (or an untested hope and pray solution) or Business Continuity Plans (BCP)
• and so on

The recent court decision by a jury in a civil patent case in USA awarding $1B of damages to Apple from Samsung is very confusing. What does it mean to consumers? Listen to my discussion with 3CR Breakfast radio presenter Philippe Perez.

What do you think about this? Does it affect you?

Comment, engage us in social media and lets discuss.

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Sometimes i need to just dump stuff out of my head. Sometimes my kids just say the funniest random things. Judith went out to my daughter at the clothes line couple of days ago while she was hanging out clothes to get a peg. Jadeen just randomly said “I am a stegosaurus”. That phrase has been bouncing around this house since then amidst lots of laughter.

Our brains are amazingly complex things. Sometimes we just do no appreciate the incredible processing power of simple things like coordinating even our vocal cords, diaphragm, lungs and mouth and tongue just to say a simple word. I was listening to Doctor Karl on Triple J explain how Turrets Syndrome caused people to swear occasionally (its not the most common symptom of Turrets and most people with it don’t do this) and he just reminded me to think about how our brains work.

Last night I dream about alien people and apparently asked out loud for a sword (according to Jude).

Yesterday I was able to run 3 kms with no knee issues – I wish I was back to the running ability I had back in the year 2000. However I’m coming to terms with being 12 years older then I was then and my running is fine as long as I don’t try and run like a 32 year old any more. I did a 5km race a couple of weeks ago and managed a personal best in the last 5 years or so so I am slowly getting it back.

Do you run? if yes where and when, if no – why not? Get into the comments or hit us up on Facebook.

My cycling has improved a lot since I got the new road bike and have been focusing on my hill climbing. My Mountain biking climbing endurance has improved as a result. Unfortunately my Gary Fisher Fat Possum broke in half on my last ride. I am waiting on Trek to honour the lifetime warranty and replace her.

Work has been interesting of late. Since I am no longer employed by IT Integrity and have gone back to being my own boss the pressure on my time has reduced. I am doing far more photography, as that is part of our business and we have had a lot more work in that area. I am doing more of the things I love in IT, web design and Excel work. I am enjoying learning new photography and Photoshop processing techniques. I am really enjoying the sports shooting we do as well.

I bought a new phone. After a disastrous attempt to get an iPhone to work without using iTunes I bought a new Samsung Galaxy IIS and am loving its ease of use, its synchronisation with my Google account and my other android devices, the HTC Desire S and the Motorola Xoom 2 tablet. Its great having all my photos from each device synch seamlessly together with Dropbox, my notes in Evernote all synch across all my devices and it works as a phone out of the box without having to connect it to a computer.

I’ll leave you with a selection of my favourite photos taken recently.