Tuesday, June 26, 2007

Launching a blog

Problogger

A snippet from the article:

Goals to Achieve in a Blog’s Launch Phase

Brian has put together a Blueprint for a Brilliant Blog Launch which I think will be helpful for bloggers in startup mode.

Brian’s 3 step process of starting a new blog is pretty simple:

1. Cornerstone - before launching writing some ‘cornerstone’ content that will be a great foundation for your blog. This means that when you launch your blog will have something solid for readers to read when they come and visit instead of just seeing a blog with a handful of flakey posts.
2. Networking - becoming networked within your niche is important if you want to grow your readership via other blogs and sites in it. This means connecting with other bloggers, building relationships with them and becoming a part of the niche.
3. Attraction - doing something to get attention will accelerate your blog’s growth. I’d suggest doing a number of things over a number of weeks. Like Brian says it could include writing a free report, writing some link-bait content etc

The launch phase of a new blog is one where you need to perform a balancing act between a variety of tasks and attempting to achieve a variety of goals simultaneously.

by Darren Rowse

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Posted by: Lena | 3:33 PM |