Compared to the runner sweating, struggling to keep up with the others, grimacing as they get to the top of a hill, it looks simple. Through gritted teeth the athlete tops the hill, only to see a photographer sitting comfortably there waiting to capture their pain.
Sometimes the photographer is seen sitting in a chair in the shade with a cold drink. He has the gall to call out asking the struggling runner to jump or smile!
“I wish I had your job” I’ve been told numerous times.
Quite regularly I come across people who are just starting out in business. Often this is due to dissatisfaction with a corporate career, change in circumstances or location. Many older people who are made redundant or leave their jobs feel they have little job prospects and decide to start a new business. Many are just starting something alongside their existing work hoping it will be enough to let them quit at some point in the future.
Some (not all) talk to an accountant or lawyer and set up the right business structure for their new enterprise. Unfortunately a common mistake many make is to not talk to a trusted advisor about their technology requirements. Too often I am called into help after the investment in retail consumer technology has been made already. Often it is too late to change things, funds have been spent and computers, tablets, printers and phones have been acquired.
The mistakes I have had to fix include:
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