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Last week I chatted with Philippe Perez from Melbourne’s 3CR Breakfast Radio show about the coming National Broadband Network (NBN). He had referred me to this investment article in the Sydney Morning Herald.

My comments to him can be listened to in the podcast below.

Some of my notes:

• investment perspective rather than viewers
• ROI is important and drives investment decisions
• government requirement for free to air broadcast
• three important changes
• prime time TV viewing will drop
• rise of citizen broadcasting
• choice and on demand TV availability
• depth of catalogue of on demand outweighs the scheduled broadcast offerings

Some other links for analysis:

http://www.screenaustralia.gov.au/research/convergence_stateofplay.aspx

http://www.screenaustralia.gov.au/research/what_to_watch.aspx

http://insolvencynews.com.au/channel-10-struggles/

http://tvbythenumbers.zap2it.com/2010/04/12/where-did-the-primetime-broadcast-tv-audience-go/47976/

Download this Media File - (Right Click)